Why do people who meet a lot of people choose LifeLong over Affinity?
LifeLong Network gives you the relationship intelligence that wins deals in the room. It is built for the person in the room: the founder at demo day, the partner at the dinner, the associate at the conference. Say a few seconds about someone after you meet, and LifeLong builds a living profile, predicts who you are likely to see next, and briefs you before you meet again. You can start today, free, with no firm contract. Affinity is the leading enterprise relationship intelligence CRM for venture capital, private equity and professional-services firms, capturing the whole team’s email and calendar to map the firm’s network.
Pick LifeLong if
- You personally meet people in person and want to remember every detail
- You want fast, private capture and recall, on your phone
- You want it to feed whatever CRM your firm runs, Affinity included
Pick Affinity if
- Your fund or firm needs a shared relationship and deal-flow system
- You want the whole team’s email and meetings captured automatically
- You need warm-introduction paths across the firm’s network
How do LifeLong and Affinity compare at a glance?
| LifeLong | Affinity | |
|---|---|---|
| Built for | The individual | The firm or team |
| Core job | Capture and recall the people you meet | Map and manage the firm’s deal network |
| Capture method | Voice note in seconds, in person | Auto-capture of team email and calendar |
| Data model | Encounter-based | Team-wide relationship graph |
| Predictive “who you’ll see next” | Yes (by design) | No (warm-intro paths instead) |
| Privacy approach | You choose what to capture; no inbox or social scraping | Team-wide communication ingestion |
| Platforms | iOS, Android and web | Web, mobile app, Chrome and Gmail extensions, Outlook add-in |
| Pricing (as of October 2026) | Free plan for 25 people; Basic $59.99 a year at the early-bird price on the web (pricing) | Essential $2,000, Scale $2,300, Advanced $2,700 per user per year, billed annually; Enterprise custom |
What do you get with LifeLong?
LifeLong goes where the firm’s inbox can’t: the room where you actually meet people. You capture what you learned, and the best of it flows into the firm’s system.
You capture the encounter yourself, by voice
Say what mattered in a few seconds after you meet. Your notes stay first-person and private, built from what you chose to keep.
Every profile shows how fresh it is
LifeLong predicts who you are likely to see next and shows how fresh each profile is, so you walk in prepared.
The best relationships go to your firm’s CRM
LifeLong feeds your best relationships into whatever CRM your firm runs, including Affinity. It is priced for one person, with a free plan, so you can start without waiting on a firm-wide contract.
Free to download on iOS, Android and the web. See what each plan includes.
See pricingWhen does Affinity make sense?
Affinity is the standard for many private-capital firms. It captures the whole team’s emails and meetings automatically, scores relationship strength, surfaces who is best placed to make a warm introduction, and enriches data from many sources, scaling from small funds to large firms. If a firm needs to manage its collective network and deal flow, Affinity is purpose-built and widely trusted.
Who should choose LifeLong, and who should choose Affinity?
Choose Affinity if
a fund or firm needs a shared, auto-captured relationship and deal-flow system at enterprise scale.
Choose LifeLong if
you meet people in person and want to turn more conversations into closed deals: private capture in seconds, recall before every meeting, and a clean hand-off to your firm’s CRM.
The two work side by side: LifeLong for capture in the moment, Affinity as the firm’s system of record.
What do people ask before choosing?
Is LifeLong an Affinity alternative?
For the individual, yes. LifeLong Network gives you personal relationship intelligence you can start today, and it can feed Affinity if your firm runs it.
How much does Affinity cost?
As of October 2026, Affinity publishes three plans billed annually: Essential at $2,000, Scale at $2,300 and Advanced at $2,700 per user per year, with custom Enterprise pricing. LifeLong Network has a free plan and a 30-day Pro trial with no credit card.
Does LifeLong work for teams?
LifeLong Network is built for the individual, and each person’s best relationships flow into the team’s CRM in one click.
Does LifeLong ingest my team’s email like Affinity?
No. LifeLong Network captures first-person encounters only.