Lifelong vs Affinity
Verdict: Affinity is the leading enterprise relationship intelligence CRM for venture capital, private equity, and professional-services firms, auto-capturing the whole team’s email and calendar to map the firm’s network. Lifelong is an individual relationship intelligence app for the person in the room, with fast voice capture and predictive recall. Choose Affinity to run a firm’s deal network at scale; choose Lifelong for personal, in-the-moment capture that feeds whatever CRM your firm uses.
TL;DR: Affinity is firm-scale deal infrastructure. Lifelong is the individual’s capture-and-recall layer, and the practical “Affinity alternative for individuals.”
At a glance
| Lifelong | Affinity | |
|---|---|---|
| Built for | The individual | The firm or team |
| Core job | Capture and recall the people you meet | Map and manage the firm’s deal network |
| Capture method | Voice note in seconds, in person | Auto-capture of team email and calendar |
| Data model | Encounter-based | Team-wide relationship graph |
| Predictive “who you’ll see next” | Yes (by design) | No (warm-intro paths instead) |
| Privacy approach | On-device capture, no scraping | Team-wide communication ingestion |
| Platforms | iOS and web (iOS-first) | Web, integrations |
| Pricing (as of June 2026) | Free during beta | Enterprise, quote-only, from about $2,000/user/year (team contracts $12k to $120k+/yr) |
What Affinity is great at
Affinity is the standard for private-capital firms. It automatically captures the whole team’s emails and meetings, scores relationship strength, surfaces who is best placed to make a warm introduction, and enriches data from many sources, scaling from small funds to large firms. If you need to manage a firm’s collective network and deal flow, Affinity is purpose-built and widely trusted.
Where Lifelong is different
Affinity is firm infrastructure, priced and built for teams, and it works by ingesting the whole team’s communications. Lifelong is for the individual: you capture the encounter yourself, by voice, and your data stays first-person and private. Lifelong predicts who you are likely to see next, signals how fresh each profile is, and feeds the best relationships into whatever CRM your firm runs, including Affinity. It is affordable (free during beta) where Affinity is an enterprise contract.
Who should choose which
Choose Affinity if a fund or firm needs a shared, auto-captured relationship and deal-flow system at enterprise scale. Choose Lifelong if you are an individual (or a small team) who meets people in person and wants fast, private capture and recall. The two can coexist: Lifelong for in-the-moment capture, Affinity as the firm’s system of record.
FAQ
Is Lifelong an Affinity alternative? For an individual who wants personal relationship recall, yes. For a whole VC or PE firm’s shared deal network, Affinity is purpose-built and Lifelong can feed it. How much does Affinity cost? Affinity is enterprise, quote-only, commonly reported from about $2,000 per user per year with seat minimums (as of June 2026). Lifelong is free during beta. Does Lifelong work for teams? Lifelong v1 is single-user and feeds your team’s CRM. Shared features may come later. Does Lifelong ingest my team’s email like Affinity? No. Lifelong captures first-person encounters only.
Last updated: 2026-06-28